We’ve heard a lot about fake news in the last month. Fake news isn’t new. Rather, fake news has been stealthily seeping into editorial for the last few years—not as misleading political stories from Macedonia, but as news stories paid for by corporate sponsors from Oreos to Motorola from Shell Oil to Goldman Sachs. And, […] read more »
POSTED IN: Content Marketing, Native Advertising, Sponsored Content, Stealth Marketing
Below is my guest column from Foolproof, an organization that teaches about and advocates for financial literacy: Know anyone who likes advertising? Yeah, me neither. People use remote controls, they buy subscription video services from HBO to Showtime to Netflix, and increasingly they use ad blockers, all so they don’t have to see commercial […] read more »
POSTED IN: Content Marketing, Native Advertising, Stealth Marketing
Not surprisingly, mobile advertising spending is growing exponentially. As we increasingly move from desk top to mobile devices, advertising has followed. So much so that more money is spent on trying to reach us on our cellulars than online. According to MediaPost, ZenithOptimedia is predicting this will happen as early as 2017. At the same […] read more »
POSTED IN: Content Marketing, Native Advertising
If you think that you are seeing less advertising, think again. Let the guys of South Park explain: Okay, while people may not be ads (even while their Instagram pages may be), ads are becoming more hidden and the most popular form of that is native advertising. Outside of advertising circles, few people […] read more »
POSTED IN: Content Marketing, Native Advertising, Stealth Marketing