Native Ads and the FTC

In December of 2015, the FTC came out with guidelines for advertisers on how to present native advertising. Much of this seems to be straightforward. Clearly mark the advertising as advertising. The fact that they even had to say this is fairly surprising, but ultimately necessary. That’s because different websites use different labeling. Sites have […]   read more »

POSTED IN: Native Advertising, Stealth Marketing

John Oliver on Native Advertising

John Oliver has created the best introduction to native advertising I have found. Not only does he explain the hidden nature of this new advertising form, he explains the long-term implications of hidden commercials on legitimate news. It is particularly disturbing to see seasoned newsmen talk about readers as “consumers” and suggesting that there never […]   read more »

POSTED IN: Native Advertising, Stealth Marketing

Reclaiming Yoga

There was a wonderful story in the NY Times yesterday about one man’s response to the overcommercialization of yoga.  In a world where who your yoga teacher is and whether you are wearing Lululemon has become more important than your connection to Spirit, Greg Gumucio has not bought into the hype. Instead he has created […]   read more »

POSTED IN: Religion and Marketing