John Oliver on Native Advertising

John Oliver has created the best introduction to native advertising I have found. Not only does he explain the hidden nature of this new advertising form, he explains the long-term implications of hidden commercials on legitimate news. It is particularly disturbing to see seasoned newsmen talk about readers as “consumers” and suggesting that there never […]   read more »

POSTED IN: Native Advertising, Stealth Marketing

Reclaiming Yoga

There was a wonderful story in the NY Times yesterday about one man’s response to the overcommercialization of yoga.  In a world where who your yoga teacher is and whether you are wearing Lululemon has become more important than your connection to Spirit, Greg Gumucio has not bought into the hype. Instead he has created […]   read more »

POSTED IN: Religion and Marketing