What the Facebook Boycott Really Meant

Targeting media companies with advertising boycotts has a long tradition. Religious groups targeted advertisers who supported the 1972 abortion episode of Maude. The LGBT community targeted Dr. Laura in 2001 for Schlessinger’s repeated criticisms of homosexuality, contributing to her show being cancelled in a scant 7 months. More recently, similar tactics applied to Fox News […]   read more »

POSTED IN: Facebook, marketing, social media

The secrets of ‘Black Ops’ advertising. Who is paying for our news?

From Open Democracy  JAMES CUSICK and CRINA BOROS 8 February 2018 It’s a “legitimate con”, according to one former executive at ESI Media, the Russian-owned company that controls London’s Evening Standard and the online Independent. A writer working for Spark, the Telegraph’s branded content division, calls it “creative deception”. For the American communications academic, Mara Einstein, it’s simply […]   read more »

POSTED IN: Native Advertising, Stealth Marketing

Facebook, Russia, and Black Ops Advertising

This previously appeared on Salon.com It’s not just Facebook’s Russian ads: Hidden advertising is pervasive and growing Russians were able to secretly insert themselves into our political system because online ads have gone unchecked MARA EINSTEIN11.19.2017•8:30 AM Senators are calling for regulations on political advertising in light of Russian ads appearing on multiple social media sites. […]   read more »

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I’ll be at the NYU Bookstore Tomorrow Night

NYU Bookstore Monday, November 14, 6pm – 7:30pm Mara Einstein Author of Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell(OR Books, 2016) Dr. Einstein will present her most recent book, Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell (OR Books, 2016), which […]   read more »

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