I’ve just begun to write for Marker, a Medium publication. I will be putting a critical spin on what advertisers and marketers are doing. I’ll also look at how media and media habits are changing. Here’s the first piece. You also read it here. During the worst pandemic in history, marketers are at a loss. Frankly, they […] read more »
POSTED IN: advertising, conscious capitalism, coronavirus, marketing
In light of the Facebook allegations, this piece a wrote last year is worth a re-post. Originally, from Open Democracy There’s been a lot of talk about fake news lately. The truth is that fake news isn’t new. What is new is the extent to which fake news has overtaken the media landscape and […] read more »
POSTED IN: Native Advertising, Sponsored Content, Stealth Marketing
From Open Democracy JAMES CUSICK and CRINA BOROS 8 February 2018 It’s a “legitimate con”, according to one former executive at ESI Media, the Russian-owned company that controls London’s Evening Standard and the online Independent. A writer working for Spark, the Telegraph’s branded content division, calls it “creative deception”. For the American communications academic, Mara Einstein, it’s simply […] read more »
POSTED IN: Native Advertising, Stealth Marketing
This previously appeared on Salon.com It’s not just Facebook’s Russian ads: Hidden advertising is pervasive and growing Russians were able to secretly insert themselves into our political system because online ads have gone unchecked MARA EINSTEIN11.19.2017•8:30 AM Senators are calling for regulations on political advertising in light of Russian ads appearing on multiple social media sites. […] read more »
POSTED IN: Uncategorized
You can read more about others on the list here. Not surprised that I’m the only critic on the list. read more »
POSTED IN: Native Advertising
We’ve heard a lot about fake news in the last month. Fake news isn’t new. Rather, fake news has been stealthily seeping into editorial for the last few years—not as misleading political stories from Macedonia, but as news stories paid for by corporate sponsors from Oreos to Motorola from Shell Oil to Goldman Sachs. And, […] read more »
POSTED IN: Content Marketing, Native Advertising, Sponsored Content, Stealth Marketing
NYU Bookstore Monday, November 14, 6pm – 7:30pm Mara Einstein Author of Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell(OR Books, 2016) Dr. Einstein will present her most recent book, Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell (OR Books, 2016), which […] read more »
POSTED IN: Uncategorized
Below is my guest column from Foolproof, an organization that teaches about and advocates for financial literacy: Know anyone who likes advertising? Yeah, me neither. People use remote controls, they buy subscription video services from HBO to Showtime to Netflix, and increasingly they use ad blockers, all so they don’t have to see commercial […] read more »
POSTED IN: Content Marketing, Native Advertising, Stealth Marketing
Wishbone–a visual voting app–uses native advertising to surreptitiously target girls and young women between the ages of 13 and 25. Quite simply, the app puts two pictures side by side, and visitors vote on the picture they like better. So in the example here, the app asks “Batman or Captain America?” However, you can’t help but […] read more »
POSTED IN: Native Advertising, Stealth Marketing
Not surprisingly, mobile advertising spending is growing exponentially. As we increasingly move from desk top to mobile devices, advertising has followed. So much so that more money is spent on trying to reach us on our cellulars than online. According to MediaPost, ZenithOptimedia is predicting this will happen as early as 2017. At the same […] read more »
POSTED IN: Content Marketing, Native Advertising