Select writings of Mara’s
“Nothing for Money and Your Work for Free: Internships and the Marketing of Higher Education”.
tripleC: Communication, Capitalism & Critique. 13(2), 471-485.
“From Static to Social: Marketing Religion in the Age of the Internet”.
Sociologica. Doi: 10.2383/79476.
“After a Tragedy, the Conundrum of Corporate Donations”.
Harvard Business Review.
“How Corporations Co-Opt Compassion: Compliance, Cause-Related Marketing, and Corporate Social Responsibility”.
The World Financial Review, 16-19.
“Charities Shouldn’t Let Corporate Marketers Set the Agenda”.
The Chronicle of Philanthropy.
“New Book ‘Compassion, Inc.’ Examines Cause Marketing: Making a Difference or Manipulation?”.
CNBC’s Bullish on Books.
Select press about Mara’s work
“Compassionate Consumerism Draws Copycats”.
Cotton Timberlake for Bloomberg BusinessWeek.
“Storm Charity: 15% of What?”.
Ginia Bellafante for New York Times.
“GodTube, Where Networking Is More Spiritual Than Social”.
John Metcalfe for New York Times
“Marketers Shouldn’t Dominate Charities”.
Rance Crain for Advertising Age.
Majority Report with Sam Seder
“Marketing with Compassion”.
Brian Lehrer Show
“Cause Marketing and Ethical Branding”.
Diane Rehm Show
“How to fight advertising from secretly manipulating us”.
The Leonard Lopate Show