Marketing affects institutions from education to religion, from politics to philanthropy. Here is a selection of Mara’s writings—academic and popular—as well as read articles and listen to radio programs about her work.

Select writings of Mara’s

TripC_40PxHigh“Nothing for Money and Your Work for Free: Internships and the Marketing of Higher Education”.
tripleC: Communication, Capitalism & Critique. 13(2), 471-485.

“How Facebook and the New York Times corporatised ‘fake news'”
Open Democracy

Sociologica_40px“From Static to Social: Marketing Religion in the Age of the Internet”.
Sociologica. Doi: 10.2383/79476.

HBR_40pxHigh“After a Tragedy, the Conundrum of Corporate Donations”.
Harvard Business Review.

AdAge_40pxHigh“What the Catholic Church Can Learn From Social Media: A New Pope Presents Fresh Opportunity to Connect With Followers”.
Advertising Age.

SocialCompass_40px“The Evolution of Religious Branding: How Scientology and the United Methodist Church are use marketing to reframe a sagging public image and redefine a denomination”.
Social Compass, 58:331-338.

WordlFinReview_40p“How Corporations Co-Opt Compassion: Compliance, Cause-Related Marketing, and Corporate Social Responsibility”.
The World Financial Review, 16-19.

Philanthropy_40p“Charities Shouldn’t Let Corporate Marketers Set the Agenda”.
The Chronicle of Philanthropy.

CNBC_40p“New Book ‘Compassion, Inc.’ Examines Cause Marketing: Making a Difference or Manipulation?”.
CNBC’s Bullish on Books.

MsMag_40p“Komen and the Dangers of Corporate-Funded Causes”.
Ms. Blog.

CoExixt_40p“Do’s And Don’ts For Making Truly Good Corporate Citizens”.
Fastcoexist.

Select press about Mara’s work

Image result for rising up with sonali'“Black Ops Advertising–Extended Interview”.

Bloomberg“Compassionate Consumerism Draws Copycats”.
Cotton Timberlake for Bloomberg BusinessWeek.

NYT_40p“Storm Charity: 15% of What?”.
Ginia Bellafante for New York Times.

NYT_40p“GodTube, Where Networking Is More Spiritual Than Social”.
John Metcalfe for New York Times

AdAge_40pxHigh“Marketers Shouldn’t Dominate Charities”.
Rance Crain for Advertising Age.

   “Black Ops Advertising”

             Majority Report with Sam Seder

BrianLehrer_40p“Marketing with Compassion”.
Brian Lehrer Show

DianRehm_40p“Cause Marketing and Ethical Branding”.
Diane Rehm Show

“How to fight advertising from secretly manipulating us”.
            The Leonard Lopate Show