I’ll be at the NYU Bookstore Tomorrow Night

NYU Bookstore

Monday, November 14, 6pm – 7:30pm
Mara Einstein Author of Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell(OR Books, 2016)

Dr. Einstein will present her most recent book, Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell (OR Books, 2016), which makes clear the complex workings of digital marketing, including the stealth nature of online commerce and the interplay among social media, big data, and our personal relationships.

Mara Einstein is professor of media studies and marketing at Queens College, City University of New York, and an independent marketing consultant.

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