The secrets of ‘Black Ops’ advertising. Who is paying for our news?

From Open Democracy  JAMES CUSICK and CRINA BOROS 8 February 2018 It’s a “legitimate con”, according to one former executive at ESI Media, the Russian-owned company that controls London’s Evening Standard and the online Independent. A writer working for Spark, the Telegraph’s branded content division, calls it “creative deception”. For the American communications academic, Mara Einstein, it’s simply […]   read more »

POSTED IN: Native Advertising, Stealth Marketing

Facebook, Russia, and Black Ops Advertising

This previously appeared on Salon.com It’s not just Facebook’s Russian ads: Hidden advertising is pervasive and growing Russians were able to secretly insert themselves into our political system because online ads have gone unchecked MARA EINSTEIN11.19.2017•8:30 AM Senators are calling for regulations on political advertising in light of Russian ads appearing on multiple social media sites. […]   read more »

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I’ll be at the NYU Bookstore Tomorrow Night

NYU Bookstore Monday, November 14, 6pm – 7:30pm Mara Einstein Author of Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell(OR Books, 2016) Dr. Einstein will present her most recent book, Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell (OR Books, 2016), which […]   read more »

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Native ads are targeting your teens

Wishbone–a visual voting app–uses native advertising to surreptitiously target girls and young women between the ages of 13 and 25. Quite simply, the app puts two pictures side by side, and visitors vote on the picture they like better. So in the example here, the app asks “Batman or Captain America?” However, you can’t help but […]   read more »

POSTED IN: Native Advertising, Stealth Marketing

Native Ads and the FTC

In December of 2015, the FTC came out with guidelines for advertisers on how to present native advertising. Much of this seems to be straightforward. Clearly mark the advertising as advertising. The fact that they even had to say this is fairly surprising, but ultimately necessary. That’s because different websites use different labeling. Sites have […]   read more »

POSTED IN: Native Advertising, Stealth Marketing