In December of 2015, the FTC came out with guidelines for advertisers on how to present native advertising. Much of this seems to be straightforward. Clearly mark the advertising as advertising. The fact that they even had to say this is fairly surprising, but ultimately necessary. That’s because different websites use different labeling. Sites have […] read more »
POSTED IN: Native Advertising, Stealth Marketing
John Oliver has created the best introduction to native advertising I have found. Not only does he explain the hidden nature of this new advertising form, he explains the long-term implications of hidden commercials on legitimate news. It is particularly disturbing to see seasoned newsmen talk about readers as “consumers” and suggesting that there never […] read more »
POSTED IN: Native Advertising, Stealth Marketing
If you think that you are seeing less advertising, think again. Let the guys of South Park explain: Okay, while people may not be ads (even while their Instagram pages may be), ads are becoming more hidden and the most popular form of that is native advertising. Outside of advertising circles, few people […] read more »
POSTED IN: Content Marketing, Native Advertising, Stealth Marketing