BLACK OPS ADVERTISING
NATIVE ADS, CONTENT MARKETING, AND THE COVERT WORLD OF THE DIGITAL SELL
“Reading Mara Einstein is like putting on magic glasses that let you see the advertising all around you, all the time. Whether you’re looking to sell, or hoping to resist, here is the state of the art.”
— Douglas Rushkoff, author, Throwing Rocks at the Google Bus, Present Shock.
“Guerilla marketing is so yesterday. If you’re navigating the dynamic world of content marketing and hoping to breakthrough — hope no more. Mara Einstein’s Black Ops Advertising is a must read. The only playbook for success!”
—Lisa Mann, EVP KIND Snacks
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